Your private driver will pick you up from your accommodation in Marrakech. Settle into a comfortable, air-conditioned vehicle for a scenic drive west across the Haouz Plains. Along the route, you’ll pass through distinctive Argan tree forests and enjoy a brief coffee stop.

Local authorities have recently imposed a ban on the display of goats climbing Argan trees along the route to Essaouira, a spectacle often sought after by tourists for its unique and picturesque appeal. This decision comes in response to concerns about animal welfare, following reports that some shepherds were tying goats to the trees and leaving them there throughout the day to attract photographers and sightseers. This practice, deemed inhumane and harmful to the goats, prompted officials to take action to ensure the animals’ welfare is protected and that tourism practices in the region adhere to ethical standards.

Stop at a women’s cooperative dedicated to producing Argan oil. Learn about the traditional, labor-intensive process of extracting this valuable oil, renowned for its culinary and cosmetic benefits, and see a wonderful example of local female entrepreneurship.

Resume your journey towards the coast. As you approach Essaouira, the landscape opens up to reveal your first glimpses of the Atlantic Ocean.

Meet your local English speaking guide at the city gates for a walking tour. Explore the UNESCO listed medina, its historic ramparts (Skala), the vibrant souks, the old Jewish quarter (Mellah), and the bustling fishing port lined with traditional blue boats.

Enjoy free time to have lunch at a restaurant of your choice. Essaouira is famous for its incredibly fresh seafood. Afterward, you can browse the artisan shops, relax in a square, or begin your exploration of the beach.

Take a leisurely walk along Essaouira’s vast sandy beach, feel the invigorating Atlantic breeze, and perhaps enjoy a coffee or mint tea while listening to local Gnawa musicians.

Reconvene with your driver for the comfortable journey back to Marrakech, where you will be dropped off at your accommodation, concluding your coastal escape.